Interesting article about a marketing company in London that is paying cab drivers to subtly talk about their product. It feels dirty to me (you think you're having a real conversation but you aren't) but I think all good marketing is a bit dirty.
Imagine if libraries used this form of marketing. You're at a band's show, about to buy a CD. the guy next to you leans over and says, "No reason to buy the CD here. The Omaha Public Library has it to check out for free. Then you can copy it to your computer."
OK, maybe not the last part but you get the idea. How much would we need to pay someone to do this? Not much, I think.
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